Month: April 2025

C-Suite’s Guide to Building Lasting ROI with AI Investments

April 22, 2025 by Priyanka Vergadia

How to build lasting ROI on AI investments: Every meeting I am in, the customer executives are asking: “What’s the ROI on my AI project?” The honest answer I have to share is: you won’t see it in a few days—or even a few months. That’s because AI, unlike a traditional technology rollout, is not a one-off project. It’s a habit. And like any habit, it takes time, commitment, and cultural change to form—before the real value emerges.Traditional project approaches frame AI as a one-time initiative with defined start and end points, typically measured in weeks or months. In contrast, the habit approach recognizes AI as an ongoing process of integration into daily workflows that spans months to years. Research on habit formation indicates that individuals require an average of 66 days to form basic habits, with a range of 18-254 days depending on complexity. For organizations, this timeline extends considerably longer—typically 120 days for organizational changes and up to 365 days for full AI integration.

AI Created It, But Who Owns It?

April 13, 2025 by Abhishek Sharma

Navigating the complexities of AI copyright can feel like stepping into a legal minefield. As generative AI tools become essential for creators, artists, and businesses, the question of ownership is more critical than ever. Who holds the intellectual property rights to AI-generated content? Is it you, the AI developer, or does it belong to the public domain? Our latest post demystifies the current state of AI copyright, exploring key court cases, the debate around "authorship," and the crucial concept of "fair use." Get the clarity you need to create and innovate with confidence.

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